Friday, June 18, 2021

Background

Balageru was established in 1997 by Abraham Wolde as balageru records. It has been involved in recording, advertising, marketing communication and production agency operating in Ethiopia. For the past 20 years the company has been producing a number of Award winning art works and has helped our country’s art and media communication standard to stride ahead. It has created a platform to help upcoming Ethiopian artists exceed their potentials. It has secured a unique place in the Ethiopian audience soul through its comprehensive extraordinary historical, social and cultural artwork and attunement to all Ethiopian citizens, nation and nationalities culture and traditions. Balageru is well known for its talent show entitled “Balageru Idol” which has created a unique platform to all Demographic.

About Us

Balageru television, since its early conception in 2012, by its founder has been working very hard to launch a channel that can satisfy the need of Ethiopians that reside in Ethiopia, North American and elsewhere. Ethiopian immigrants around the world will benefit from our Television programming that promotes Ethiopian history, culture, tradition, lifestyle, investment, tourism, current affairs, sports and entertainments. Our long term aim is to create an African presence where we could attract Africans to subscribe to Programming that not only concentrates on one or two countries but rather almost all nations. Balageru television, conceived to inaugurate fresh approach to television content which is perpetually generative in sourcing and sponsoring new talent & new products from the creative entertainment industry worldwide.

Objectives

  • To position “Balageru Television” as the leading entertainment and content provider for Ethiopians, Ethiopian Diaspora and Africans by 2022.
  • To make Balageru studios the leading content provider for “BTV” and other media outlets.
  • To position “Balageru Television” as the leading free to air satellite T.V. station for Ethiopian audience.
  • To further expand the reach of “Balageru Television” to the African market and African Diaspora.

Mission

At Balageru TV, we consider our clients as partners and companions in making a difference in society and in providing high quality entertainment and infotainment to all ethiopian demographs. Furthermore, we adhere to the principle that economic and social development must go hand in hand. At Balageru TV, we listen and value our clinets and customers opinion. We adhere to the principle that it is not difficult to attain perfection, as long as we listen to constructive feedback and come up with positive responses and innovations, we will gradually but surely deliver excellence to our audience.